Gone are the days of cutting coupons from booklets. Like many other paper-based products, coupons are digital. Retailers are focused on streamlining the consumer savings experience to foster brand loyalty and increase sales. Key takeaways from the Digital Coupons report include:
1. Millennials want email.
Yes, email, that’s what everyone hates. Nearly half of US millennial shoppers prefer to receive coupons by email, according to CouponFollow research. Mobile apps are second. Surprisingly, 9% of her millennials would like to receive coupons by email.
2. Millennials love discount coupons.
About 35% of US millennial shoppers prefer percentage discount coupons. According to CouponFollow, another 19% prefer dollar discounts and 18% want free shipping. More than half (54%) of US adults across generations agree, according to CivicScience.
3. Digital deals can increase basket size.
Moreover, they attract new customers. As prices go up, brand loyalty wanes. With cost-conscious millennials looking for the lowest price, discounts can introduce customers to new brands and encourage them to buy more.
