January 9, 2023
Setting New Year’s resolutions is a big challenge for businesses, especially as experts predict economic uncertainty in the new year. Whether your goal is to improve work culture, increase revenue and growth, or improve employee workplace health, setting goals can get you closer to success.
Here are seven business New Year’s resolutions to consider for a successful 2023.
- Continue to build a strong digital footprint— Besides having a websitemake sure you have a solid content marketing strategy in place that will help you create valuable content that not only sells, but drives engagement.
- Promote your business consistently— Find ways to creatively promote your business year-round. For example, consider: 62% of consumers share online transactions with friendsexposing your brand to a wider audience. Here are some more tips on how to scale your current service for growth.
- reduce costs— Save costs wherever possible without compromising quality. Reducing costs does not mean focusing only on overhead costs. There are several ways to drive growth while reducing spending. Here’s how small businesses can cut costs without sacrificing growth.
- have a positive work culture— Employees are the lifeblood of the company. From the quality of the people you hire to the loyalty of your consumers, company culture is critical to nearly every aspect of your business’ long-term success. According to a Duke University study, 94% of executives say a clear business culture is critical to business success.
- Customer review push– about 81% of consumers say they should trust a brand before purchasing a product or serviceYou want your customers to know that your business is trustworthy, ethical and transparent. online customer reviews powerful tool to explain the story.
- be goal oriented— By understanding what matters most to your customers, you can leverage their value in your company materials. In other words, you are a purpose-driven company seeking greater impact than just sales. Find out how your business can impact your community.
- establish trust— Building a company on trust and integrity means: competitive advantagefor example, accreditation by us represents an ongoing commitment by a company to uphold these values, which customers seek in their purchasing decisions.
Trust and transparency have never been more important. In a market saturated with companies competing for customers, this certification gives consumers confidence that they are dealing with an ethical and vetted business.
— Better Business Bureau Great West + Pacific provides advice and information to businesses and consumers inside and outside Idaho.
