Aldi is one of the nation’s most trusted grocers, according to new BrandSpark rankings. / Photo: Shutterstock
Walmart is the most trusted traditional grocery store, while Aldi is the most trusted discount and small grocery retailer, according to the 2023 list of America’s Most Trusted Grocery Retailers released Wednesday. It’s a store.
Fifth annual ranking by market research firm BrandSpark International. Winsight Grocery Business When Newsweeksurveyed more than 10,000 U.S. shoppers for the most trusted food retailers in various categories.
“As inflation continues to hit the grocery category hard, brick-and-mortar stores offering strong private label products can meet consumer needs in terms of price and effective choice. Consumers will love it because of it,” said Philip Scrutton, VP of Shopper Insights at BrandSpark. said in a statement. “Retailers such as Walmart and Aldi are doing well nationally. We offer consumers a choice of brands, which is very attractive to consumers as their grocery budgets continue to expand.”
With inflationary pressure looming, Dollar General and Dollar Tree had the most shopper reach in 2022, with Dollar General by far the most trusted dollar store chain.
Among other leaders, Whole Foods Market is the most trusted natural and organic grocery store, Walmart is the most trusted online grocery service, and 7-Eleven is the most It is a trusted c-store chain and CVS is rated as the most trusted chain. pharmacy.
Shoppers also considered local favorites. Here are the most trusted neighborhood grocery stores across the country:
West, Conventional: Safeway/Walmart (tie)
South, Traditional: Walmart
Midwest, Traditional: Kroger
Northeast, Traditional: ShopRite
west, discount: grocery store
South, discount: Aldi/Walmart (tie)
Midwest, Discount: Aldi
Northeast, Discount: Aldi
Aldi, Texas-based HEB and Walmart are the most trusted for affordability, with HEB, Walmart and Kroger ranking highest for their own brand products.
Shoppers say they especially trust fresh produce from HEB, ShopRite and Kroger, with HEB leading the way for quality fresh produce and an enjoyable in-store experience, said BrandSpark.
Walmart took the top spot for curbside pickup, and consumers said Amazon Fresh offered the most reliable grocery delivery.
According to BrandSpark, 44% of shoppers will order groceries online in 2022, about the same as the previous year’s 45%. Half of these shoppers ordered from Walmart, but only one in six he shopped online at Amazon Fresh. But Amazon had the biggest growth, the company said.
For Ahold Delhaize’s flagship Food Lion, it achieved the highest trust growth since 2021, rising from seventh to fourth most trusted grocery retailer by value, the study reveals. .
Among its own shoppers, HEB beat all other grocers surveyed.
“Trust plays an essential role in deciding where to shop, especially during this difficult time of inflation,” BrandSpark said in a statement. “If customers switch retailers now, there is a risk that they may not return even if cost of living pressures ease.”
