Amazon’s (AMZN) advertising business is emerging as a major competitor to Alphabet (GOOGL) and Meta Platforms (META), according to a new Wall Street study. Despite being fueled by a growing advertising business, we believe the tech and e-commerce giant isn’t cutting costs enough to protect its profits. Wall Street Opinion Cowen released its 11th Annual Ad Buyers Survey on Wednesday, finding that Amazon’s digital advertising business is expected to grow market share in 2023 and 2024. . In 2022 he will rise from 6% to 7% in 2024. Additionally, 40% of ad buyers believe Amazon will “emerge alongside GOOG and META as a meaningful ad platform.” This is up from 35% for him in 2022. At the same time, 18% of advertisers said Alphabet and Meta (as Amazon is a club holding) account for the majority of their digital advertising budgets, down from 26% in the previous year’s survey. In Amazon’s ad services existing customer group, 54% of respondents said they plan to increase their ad spend in 2023, up from 47% last year. But with macroeconomic headwinds mounting, Cowen has lowered his 2023 total Amazon sales estimate from his previous $560 billion to his $555 billion. Analysts cited declining revenue from the company’s cloud business, Amazon Web Services (AWS). Cowen projected 16% year-over-year revenue growth for his AWS in 2023, versus an original 22% growth forecast. Cowen analysts lowered their price target on Amazon to $140 from $160 per share. They have an outperform (buy) rating on the stock. Amazon’s shares rose 4.5% on Wednesday, the tech stock’s fourth trading win alongside the Nasdaq. Definitely a change of pace to start the new year. Stocks have lost about half of their value in 2022. The survey was conducted at a time when Amazon’s overall sales were weakening. Advertising services performed well in the latest quarter, but AWS slowed as companies carefully controlled costs. Above all, the company’s overstaffing poses a serious problem. As Jim Cramer points out, Amazon CEO Andy Jassy’s recent move to let go of his 18,000 jobs isn’t nearly enough. Amazon plans to announce its fourth quarter earnings on February 2nd. The club’s view is that Amazon’s digital advertising business is one of the favorite names among buyers, and he’s positive that ad spend could increase. But with other areas of the business slowing down, especially his AWS, the company hasn’t done enough to cut costs. The findings indicate that persistent demand in advertising may be supporting Amazon’s top-line growth. Amazon’s high price-to-earnings ratio. Thursday’s December consumer price index release could be key to whether Amazon and tech stocks can continue their winning streak. This is because we look at the CPI to see if we are progressing. Cooler numbers in line with wage easing in Friday’s jobs report could indicate that the Fed’s sharp rate hikes so far are working and could start a tapering tightening cycle. I have. If that happens, the market could get a further boost. But higher CPI gains will definitely put pressure on the market, and perhaps even more on the Nasdaq. This is because it could mean that the Fed’s rate hike policy will be prolonged. This is a particularly painful factor for the tech sector and general growth stocks being valued. About the revenue realized in the more distant future. (Jim Cramer’s Charitable Trust can be AMZN, GOOGL or META. See full list of shares here.) Subscribers to Jim Cramer’s CNBC Investing Club are entitled to Receive trade alerts before Jim waits 45 minutes after sending a trade alert before buying or selling shares in his charitable trust portfolio. If Jim talks about his stock on his CNBC TV, he will wait 72 hours after issuing a trade alert before executing the trade. The investment club information above is subject to our Terms of Use and Privacy Policy, along with our disclaimer. No fiduciary duty or obligation exists or is created by your receipt of information provided in connection with The Investment Club. No specific results or benefits are guaranteed.
The Amazon Web Services logo at the Web Summit in Lisbon.
Henrique Casinhas | Sopa Images | Lightrocket | Getty Images
Amazon(AMZN)’s advertising business alphabet (GOOGL) and meta platforms (META), according to a new Wall Street survey. Despite being boosted by a growing advertising business, we believe the tech and e-commerce giant isn’t cutting costs enough to protect its profits.
