How hard is it to reach the top of the list as a new product? “Gone are the days when you could throw something on Amazon and sell millions overnight. We need to invest in strategies that drive conversions: “Today, customer journeys often start on social media, so investing in a TikTok campaign and aligning it with other social channels and editorial placements will help you grow your brand. After that, brands should invest in enhanced content, imagery, and compelling sales copy to guide customers to their goals.”
The top 25 beauty categories show that Amazon customers spent on roughly the same types of products throughout 2022. 20% of the top 25 lost 4 percentage points. Tools and hair remained stable at 16% and 12% respectively. Body care, in particular, hasn’t even made the top 25 for two consecutive quarters.
