A Brand Finance report reveals low consumer satisfaction with Amazon’s customer service.
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View of the Amazon logo (Reuters)
According to the annual Brand Finance Global 500 ranking, Amazon lost $51 billion, or 15% of its value, this year, but still ranks as the world’s most valuable brand.
That said, Amazon’s value plummeted from $350.3 billion last year to $299.3 billion as its rating fell from AAA+ to AAA, according to post-pandemic consumer ratings, according to a leading brand reputation consulting firm. bottom.
A Brand Finance report reveals that Amazon’s customer service is less likely to be recommended due to low consumer satisfaction and long delivery times.
The report states: ,”
This comes as Amazon CEO Andy Jassy said the retail giant is planning to cut more than 18,000 jobs on the pretext of economic uncertainty, and that the company is cutting too quickly during the pandemic. He said the announcement was made suddenly “because one of his teammates leaked this information to the outside world.”
For some, it’s a win-win situation
Apple, on the other hand, fell 16% in value this year, from $355.1 billion to $297.5 billion.
Other tech giants such as Samsung fell 7% to $99.7 billion, while Alibaba fell 56% to $10 billion. But there were also winners. Electric car maker Tesla rose 44% to $66.2 billion, while automaker BYD rose 57% to $10.1 billion. Transitioning to a low-carbon economy.
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