In-store shopping appears to have taken a hit as many online companies facilitated deals earlier this year.
Huntsville, Alabama — The easiest shortcut to finding Black Friday deals is disappearing before our very eyes.
Big picture: Flyers have been a staple of holiday shoppers, but retailers are phasing them out, so discounts can vary depending on availability.
- Due to COVID, Black Friday sales have turned from days to weeks of discounts with more offers being pushed online.
Important reasons: Finding out what’s on sale and making shopping plans can be difficult.
In the past, You can flip through paper and digital ads.
- now they are gone From Best Buy and Walmart. So customers have to comb through her website, categories and products.
Where they remain: Target, Kohl’s and JCPenney have posted extensive circulars online. Lowe’s, The Home Depot, and Macy’s publish circulars in select newspapers.
yes and: With retailers running more holiday deals online than in physical stores, the push to digital makes sense.
- And it’s not just during Black Friday. Stores like CVS, Walgreens, Target and Dick’s Sporting Goods have cut weekly print ads, RetailWire reported in March.
Quick take: For decades, sales circulars were how retailers advertised discounts, but they had to be planned weeks, months or more in advance.
- “The tools needed to surgically adjust prices are much more sophisticated than they were a few years ago.
black friday coupons in short supply
Zoom out: Coupons in general are dying, so it’s no shock that there are fewer Black Friday coupons on the Thanksgiving paper.
- The retailer has an app to use online and a coupon to scan with a code.
thanksgiving newspaper Inventory was also low as media companies stopped printing holiday editions in some parts of the country.
After over a month of rolled-up holiday sales, the official wave of Black Friday sales has arrived and has been going on all week.
Important reasons: Retailers rely on consumers to show up in stores, log on to shop Black Friday sales, and clear out excess inventory during the holiday season.
News promotion: The National Retail Federation said in a news release that it estimates that 166.3 million people plan to shop between Thanksgiving and Cyber Monday.
- That’s about 8 million more than last year and the highest estimate since the federal government began tracking this data in 2017.
in the meantime, The NRF expects year-end sales to be between 6% and 8%, or $943 billion to nearly $960 billion, compared to last year, as reported by Richard Collings of Axios.
Be smart: Emily Irwin, Senior Director of Wealth and Investment Management at Wells Fargo, told Axios that shoppers should be “ready to shop” to maximize deals and minimize impulse purchases. said it should.
black friday 2022 shopping
Zoom out: COVID-19 has ruined the traditional holiday shopping season.
yes and: Inflation has also changed the season this year, with retailers offering early discounts to help shoppers spread their purchases.
Flashback: The nation’s biggest retailers, including Best Buy, Walmart, and Target, began closing stores on Thanksgiving in 2020.