The Barbados sugar brand made history by becoming the first locally sourced product to hit the shelves of major US retailer Walmart.
Gerard Borely, chairman of Caribbean Sugar Ltd (CSL), a member of the Hadco Group of Companies, recently announced that the company will sell its Barbados Reserve premium brand of traditional Barbados sugar from U.S. exports to the world’s largest retailer. Walmart announced it has secured it. In 10 500 stores he 5,72 billion dollars.
“This is the first Barbados brand to be sold in the sugar industry and the island’s landmark Walmart store, which the entire industry can be proud of,” he said.
Borely noted that CSL’s export success to Walmart is based on its local presence in Barbados, along with other large US customers in Florida.
“One of the key selling points for Walmart buyers has been the fact that our brand is very well known locally. was the key to
Meanwhile, CSL non-executive director Phillip Lewis revealed that the company has invested heavily in a new facility in Barbados. The facility will manufacture value-added products, including powdered sugar, allowing the company to meet both local and local demand and quality needs. export market.
He said the facility, which is scheduled to launch in January 2023, will be certified to ISO22000, SQF and BRC standards and will be used for direct export to the United States and other markets instead of shipping in bulk. said it will be able to package the product in Packaged overseas.
“To date, all powdered sugar has been imported into Barbados. This facility has the capacity to manufacture 100% of Barbados powdered sugar demand and export the surplus,” commented Lewis. increase.
The new facility reflects the company’s confidence in Barbados’ economy and local manufacturing sector, Boary noted. He added that CSL will continue to look for opportunities to invest in Barbados. (PR)