Canton TWP. – Recently, amidst widespread economic uncertainty, a Canton woman shares her expertise to help save people money.
How? with a coupon.
Mandy Morkkel, 36, is the owner of LoveLiveSave, a business that teaches people how to use coupons effectively to grow their money. This is more important than ever as gasoline prices continue to rise and recession fears become more real.
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Morkkel said he could easily save hundreds of dollars a month on groceries and other household essentials, and he’s heard the same from several of his clients. She even got her iPad Mini free with a coupon, and she’s working on an even bigger task. It’s a coupon for a free Disney Her World vacation.
But usually, she invests her savings in her business to reach as many people as possible.
make the most of difficult times
A veteran couponer with 13 years of experience, Morkkel joined because it was an activity he would do with his mother, Barb Resch.
“It was fun to do and it saved me money,” said Resch, 61. “It was like a balance between saving money and the thrill of the hunt, the game of coupons.”
Morkkel began exploring the idea of teaching others how to use coupons in early 2020. When the COVID-19 pandemic hit and markets around the world hit, she could see her neighbors and her colleagues struggling. Her idea of starting a coupon company became even more serious.
And in September 2020, it became a must-have. Morkkel’s husband lost his job when his Malvern-based Colfor Manufacturing burned down. It was a few weeks before Christmas, and with a two-year-old son, the couple were having a hard time.
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Morkkel realized that her family wasn’t the only one suffering. She pitched the idea of teaching others the coupon on Dollar General’s Facebook group and received an “overwhelming yes.”
Shortly after, LoveLiveSave was created.
21st century coupons
Morkkel started his coupon career with only paper coupons. She started using her coupons online over the years and soon realized that her coupons online worked much better for the average person.
“More than a decade ago, the focus was only on paper coupons. Now there is a big focus on digital coupons,” explains Morkel. “You don’t have to grind anything, which saves a lot of time.”
She also said that more people are using rebate apps and websites such as Fetch Rewards and Ibotta.
According to finance and savings website SpendMeNot, digital coupon usage increased 27% in 2020, with more than 142 million adults in the United States using digital coupons.
Consulting firm Juniper Research predicts that by 2022, digital coupons will account for 80% of all coupon redemptions. According to RetailWire, an online retail discussion forum, these coupons can lead to more than $90 billion in savings worldwide.
Mokel has adapted to recent changes in the coupon industry. In addition to teaching clients how to use his coupons online his sources, he has also expanded his business to social his media platforms such as YouTube and Instagram. At its peak, her TikTok account gained her over 165,000 followers.
Resch said her daughter turned coupons into art form through various coupon pages. She also believes that Morckel offers coupon tips and tricks for free, but she doesn’t always do that.
save money make money
Morkkel’s YouTube videos are monetized. That means she gets a portion of the advertising revenue from people who watch her videos. She also monetizes her through her Patreon account on LoveLiveSave, where users can choose a $5/month or her $10 membership to get unlimited information on coupons.
After not doing it for a while, Morckel plans to create and sell coupon-themed stickers and t-shirts to make extra cash. But it’s not money that matters to her, it’s helping others.
“I can’t tell you how many times I’ve received texts from single moms saying, ‘If you didn’t show me how to make diaper coupons, I wouldn’t believe where I would be today.'” became.”
Using diapers as an example, she pointed out that the main reason people should use coupons is to buy things they actually need. Most of the time, she focuses on finding common household essentials such as toothpaste, paper her towels, and trash bags.
“I can teach you how to get things for free all day long, but if it’s not what your family actually needs, I’m actually doing you a disservice,” Morkel said. “I specialize in focusing on what people actually use.”
Contact Ryan by email at rmaxin@gannett.com or on Twitter at: @ryanmaxin Or call 330-580-8412.
