Fraudulent coupons cost merchants millions. Her Coupon Detective on clean.io provides detailed data on coupon issuers, usage levels and potential revenue loss.
BALTIMORE, Oct. 19, 2022 (GLOBE NEWSWIRE) — Clean.io, the leading digital engagement security platform, has announced the launch of a free coupon detector tool for merchants. How often they are used and the revenue that may be lost through third party sources.
Shoppers and retailers alike love coupons for the savings Coupons offers, and you get new shoppers and knowledge coupons. The exception is if the coupon was leaked by a third party extension or trading site. This has shown the company to lose more than a third of his sales and disrupt marketing partnerships.
Geoff Stupay, CEO of clean.io, said: “We are providing this report for free because many merchants do not understand the scale of the problem.If we can raise awareness about this issue, we can help these companies in a meaningful way.” We are in a position to help them solve it, and if we understand the potential business impact, we can solve the problem.”
Most shoppers understand how coupons work when shopping on a retailer’s website. Consumers receive a code via email or another source and enter it at checkout to receive the discount. On the merchant side, retailers gain insight or data about sales and how effectively advertising or affiliate programs reach consumers. However, online trading sites like retailmenot.com and third-party extensions like Honey scrape every coupon he code they find and distribute it to shoppers who aren’t the intended recipients. Discounts are applied via browser extensions or copied from trading sites, resulting in revenue misallocation.
For retailers, abuse of this promotion reduces sales and eats into profit margins. False attribution also prevents retailers from determining whether customer acquisition programs such as influencer his marketing and affiliate partnerships are actually working. As a result, retailers pay false commissions or invest more in unsuccessful marketing efforts.
“Excessive and inappropriate use of coupon codes by third parties such as Honey, Capital One and RetailMeNot has resulted in e-commerce merchants losing significant revenue and misreporting consumer sales,” Stupei said. says Mr. “This may seem like a minor issue, but for an e-commerce merchant, he loses 10% to 20% of his margin on every sale, or a promotion, campaign or affiliate partnership that is not as fruitful as it seems. It could mean wasting money on
clean.io is the developer of cleanCART, software designed to help merchants block the insertion of fraudulent coupon codes used fraudulently to protect their revenue, advertising and affiliate relationships. However, identifying these fraudulent coupon insertions is complex, and tracking lost revenue is even more difficult, so most merchants are unaware of the extent of the problem.
According to Stupay, “Statistics show that clean.io’s coupon injection solution, cleanCART, increased conversion rates by an average of 3% in the first 30 days, increased merchants’ return on investment by an average of 1,452%, and increased ROI within 90 days. Guaranteed to pay for itself. Day by day.”
Visit this link to sign up for a free Coupon Detective report. Visit clean.io to learn more about their tools to protect ecommerce merchants.
Image 1: Clean Cart
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