Regional grocery store chains Coborn’s and their Hornbacher’s banners are rolling out an innovative weekly ad circulation solution by Birzi and Ideal by Design House to all of their stores. Previously, this solution had been introduced in his 12 Coborn stores.
Ideal by Design House aims to provide grocers with interactive digital circulars to reach target audiences within the retailer’s geographic area. Outreach through media buying results in measurable improvements in in-store traffic. Ideal by Design House reliably provides digital circulars with all the benefits of printed circulars, plus videos, shopping lists, recipes, coupons, and sharing capabilities. All of this is based on the most accurate analytics and visit data available.
[Read more: “The QR Code Opportunity in Grocery”]
Similarly, Birdzi enables grocers to personalize transactions within digital circulars through customer intelligence and in-depth analytics. With the VISPER 2.0 solution, the entire deal is created for each individual customer, from selected products and discounts themselves, to fonts and overall presentation.
“With inflation impacting customers’ financial certainty, it’s important for retailers to extend the reach of their personalized offers,” said CEO and co-founder of New Jersey-based Iselin. One Shekar Raman said. “Our partnership with the design house will meet shoppers where they are, bring personalization to frequent touchpoints such as mobile apps, simplify the shopping experience, drive loyalty and drive digital engagement. to promote.”
Coborn’s, a longtime Birdzi customer, said it saw a significant improvement in customer loyalty after deploying VISPER 2.0 in August 2022. Coborn’s and Hornbacher’s now display ideas for the design house’s circular on Banner’s mobile and his web apps. Both utilize his previous Birdzi. integration. Circulars feature personalized deals and promotions generated by VISPER 2.0.
Adam Zimmerman, partner and senior vice president of the Solon, Ohio-based design house, said: “The Ideal by Design House platform is their first step, but strengthening their partnership with Birdzi has made a dramatic difference. We’ve moved so far down the field and it’s hard to imagine our competitors catching up.”
December, Hickory, NC series Merchants Distributors LLC (MDI), a food wholesaler for independent grocers, has entered into a marketing agreement with Ideal by Design House that allows more than 600 grocers in the 12 states served by MDI to sell Ideal’s food products. We’ve made it possible for you to access retail media networks and upgrade to dynamic digital circulars. .
Based in St. Cloud, Minnesota Cobones Co., Ltd. Coborn’s Cash Wise Foods, Marketplace Foods, 101-year history with nearly 10,000 employees and 66 grocery stores in Minnesota, North Dakota, South Dakota, Wisconsin and Michigan under the banner of Hornbacher’s An employee-owned grocery retailer. Coborn’s also owns liquor, fuel and pharmacy stores. To support 130 different retail business divisions, Coborn’s Inc. operates its own central bakery, dry his cleaning facility, and grocery distribution center. The company is number 82 on the PG 100, Progressive Grocer’s 2022 list. Top North American Food and Consumables Retailer.
