Cumul.io, a low-code business intelligence (BI) analytics platform for software as a service (SaaS) companies, has raised €10 million ($10.8 million) in Series A funding.
Founded in Belgium in 2015, Cumul.io operates in a similar space to established BI incumbents such as Tableau and Looker, but with a focus on bringing embedded analytics specifically to SaaS applications. The placement makes it stand out from the rest.
Embedded analytics for beginners is where companies provide data reporting and visualization directly within the software, rather than using a separate standalone BI application. This brings convenience and simplicity to growing companies that want to focus resources on core competencies. .
Cumul.io CEO and co-founder Karel Callens explains to TechCrunch: “SaaS companies are looking for solutions that can be deployed and sold quickly, are easy to use, and scale and adapt with minimal effort to keep costs low.”
Cumul.io allows customers, including venture-backed SaaS scale-ups such as Dixa, to connect to virtually any data source and drag-and-drop specific functionality to customize white-label analytics and dashboards. You can integrate the board into your software. We create dashboards, copy snippets of code and paste them into our applications to serve thousands of end users.
How Cumul.io Works image credit: Cumul.io
misunderstanding
Cumul.io certainly rivals Looker and Tableau, but its most direct competitors are actually engineers who may have a general distaste for third-party embedded analytics providers. It’s a team and instead piece together their own solutions.
“Many product and engineering teams still have the misconception that using an embedded analytics vendor limits their flexibility compared to building their own,” added Callens. “We still need a lot of education on how powerful and flexible low-code tools can be today.”
Cumul.io has raised around €3.1 million ($3.4 million) in funding to date, and with the new funding, the company plans to increase headcount across its offices in Leuven and Genk, Belgium. says. New York base. In fact, the company says more than a third of his revenue is already from the North American market.
Cumul.io’s Series A round was led by Hi Inov-Dentressangle, an early stage VC based in France, with participation from Axeleo Capital, LRM and SmartFin.
