McDonald’s (MCD) has turned to online commerce help to attract consumers who have decided to simply make their food at home instead of heading out to visit drive-thru during the COVID-19 pandemic. We are offering
Or so suggests new data from veteran Wells Fargo restaurant analyst John Tower. Tower noted a “significant increase” in the number of transactions at McDonald’s in May 2020 and his May 2019. Golden Arch has positioned itself to ‘take market share’ in health and ‘seize’ market share opportunities from a highly pressured diet. At the restaurant, according to the tower.
McDonald’s trading activity was most prominent in major markets such as New York City and Chicago (as seen in the chart provided by Tower below).
However, it is unclear whether the series of deals contributed to sales.
McDonald’s shares are down 5% year-to-date, making it one of the worst-performing fast-food stocks in the period as consumers flocked to options that were easier to deliver.
-
Wingstop: +36% YTD
-
Domino’s Pizza: +27% YTD
-
Papa John’s: +25% YTD
-
Chipotle: +18% YTD
-
Hmmm! Brands: YTD -9.8%
-
Shake Shack: YTD -9.9%
-
Restaurant brands: Year-to-date -13%
-
Dunkin’ Brands: YTD -14%
-
Starbucks: -15% year-to-date
In an early April sales update, McDonald’s said its performance had fallen “significantly” in certain markets due to the pandemic. announced a decline of 3.4%.
Brian Sozzi is General Editor and Co-Anchor. first deal at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and LinkedIn.
Follow Yahoo Finance twitter, Facebook, Instagram, flip board, smart news, LinkedIn, YoutubeWhen edit.
