Etsy is funding a new marketing campaign to encourage customers to return to the site and make another purchase. This week we’re offering a subset of buyer coupons that will get her 20% off your next purchase.
Etsy ran a similar coupon campaign in June, which it said was successful in getting more shoppers back to shop on Etsy.
New buyer groups will receive an email this week with a 20% off coupon fully funded by Etsy. This coupon can be used for the following purchases: The promo code is unique to the purchaser and valid for 2 days.
However, not all sellers are treated equally in marketing campaigns. In June, Etsy directed email recipients to specific curated pages. These included, according to reports at the time, one featuring “star cellars.”
Etsy revealed in June that it has sent Etsy-funded coupons to 18 million buyers in 2021, investing more than $1.3 million in discounts.
The coupons are technically funded by Etsy, but the company justified its April 2022 price increase and promised to spend more on marketing. For campaign details, visit Etsy’s message board. Forward any marketing emails you receive along with your thoughts on their effectiveness.
Ina Steiner
