Generation Z, the generation born between 1997 and 2012, commonly known as Zoomers, is the demographic group that follows Millennials and Generation Alpha. Members of Generation Z, the first collective group to be exposed to the Internet and portable digital technology at an early age, are also members of the ‘digital natives’. Digital natives are defined as those born after 1980 who have lived their lives surrounded by technology, social media, mobile devices, computers and the Internet. For now, digital natives include his Gen Z, Millennials and Gen Z.
Generation Z is highly interested in visual stimuli
Generation Z is heavily influenced by the internet and intelligent communication devices. They are accustomed to using videos and photos to obtain information and to communicate with each other in the form of videos and texts. Generation X prefers to communicate via text and voice over the web. Different people like different types of social media. Gen Z prefers social platforms that offer quick visual experiences, such as Tiktok and Instagram. Also, Generation X likes to text him messages on Facebook and Twitter.
For Gen Z, text is no longer sufficient as a means of communicating information. In the early days of social media, all that was needed was to provide an open communication platform to engage users and share personalized information. People can find out the real life of their friends, family and celebrities on social media. But young Gen Z prefers more compelling photos and videos.
The rapid growth of the internet has created a way for Gen Z to receive information
People are used to seeing photos and texts on social media, but it’s not enough. His Gen Z, in particular, craves visual stimulation. With the rise of social media capabilities and faster network speeds, the ability to make video calls anytime, anywhere using mobile phones has led to the emergence of video social software such as TikTok. A short TikTok video is different from a video longer than 3 minutes. Communicate information more engaging, intuitive and fast, allowing users to access news, people of interest, or the gist of a story in seconds.
In just a few seconds, you can see natural beauty thousands of miles away, emergencies happening on the streets, the process of cross-dressing and makeup, and how food is prepared. It fits well with Gen Z’s short attention span. Millennials have an average attention span of 12 seconds, while Gen Z’s are a staggering 8 seconds. A 15-second short video is sure to become a favorite of young people. Users can quickly and flexibly find more videos according to their preferences. This format is more suitable for lifestyle and social media habits than short text messages.
Flash: Short videos are addictive
Also, short videos are addictive. TikTok loops the video until it updates to the next one, and people watch the short video over and over again looking for the scene they just flashed. With extended usage time, short video software can accurately grasp user preferences and recommend exactly what they like, thus improving user retention and making it impossible to get rid of short videos. Advertisers and business owners use this feature for marketing.
The use of short videos in product advertising is a major breakthrough in advertising. Short videos are becoming more and more interesting, visually impactful, and original to keep users engaged. Short videos are a fun way for your audience to learn about your product. In the past, people hated watching ads all the time, even if he was a 10 second ad.
Why Gen Z embraces short videos: authenticity + diversity
Regular users post short videos to show how they feel about using your product and how they use it to convince the viewer of the video. Different people have different reasons for using a particular product. Different demographics such as makeup artists, fitness enthusiasts, housewives, car commuters, and students can interpret the product usage scene from their own perspective, so that the same demographics can shop the product exactly why they add it to their cart. can find.
Generation Z are more active than others in discovering new brands on social media. A Smartly.io study found that 82% of Gen Z consumers use social media as a way to discover new brands, compared to 57% of general consumers. They love diversity and are more active on multiple social platforms than other age groups.
Short videos that encourage Gen Z to shop online and search for coupon codes
Generation Z is familiar with the Internet and has been collecting information from the Internet since childhood. They can find what they want through a variety of channels, and their capacity and initiative in this area is stronger than their parents. In other words, our ability and need to gather and process information is better than previous generations. A short video is exactly what they need.
When Gen Z watches a short video and starts thinking about purchasing a product, they typically first search for product information on online shopping platforms to learn product specifications and prices, as well as shipping and after-sales information. They sift through the information to find what they care about most. Price may not be their first concern as long as there is a point that meets their most important needs. Helps determine value.
Of course, price may not be a priority for Gen Z, but their vast information processing power is not wasted. Actively search the web for tips on how to save money in the same way you gather information about products. Gen Z is increasingly using coupons before going shopping. Search coupon sites like CouponBirds for valid and verified coupons to save money and spend more efficiently.
The information age is shaping Gen Z behavior. Short videos take up a lot of young people’s time, but they distract and influence people’s social interactions in the real world. But the rise of short videos is an inexorable trend, and it has many other benefits as well.
Ordinary people can use short videos to start a business at low cost. You can sell your products and generate revenue through short videos, helping consumers find products that meet their needs faster. Rapid dissemination of short videos and dynamic presentations increase information transparency. Information and resource flows also stimulate innovation and economic growth. Therefore, it is foreseeable that short videos will bring continued development and prosperity.
