Google is updating its shopping search results with new labels that highlight coupons and promotions, and the ability to compare prices from multiple retailers.
A recent survey from Google found that 43% of Americans planning to shop for the holidays plan to look for more deals and sales than last year.
Google plays a central role in the shopping experience for US customers. On average, 60% said they have used a Google service for shopping in the last two days.
Google is rolling out several new features to help searchers find the products they want at the lowest prices.
New Google Search Labels for Coupons and Promotions
Google introduces promotional badges in search results for items that offer discounts using coupon codes, such as “15% off HOLIDAYS with coupon code”.
Plus, a new coupon clipping feature lets searchers save promo codes when they’re ready to buy.
Bing added coupon codes to search results in August, so it’s worth noting that Bing beat out Google on this feature. However, the execution of each company’s functions is very distinctive.
Compare deals side by side
According to Google data, shoppers are hopping between many websites. By 2022, more than half of U.S. shoppers will visit multiple websites before deciding what and where to buy.
A new deal comparison tool in Google Search results makes it easy to view deals across retailers. For example, search for “women’s puffer coat” and Google will show you side-by-side comparisons of available deals on his SERPs.
Google’s price analytics feature will now appear in search results, helping shoppers make more informed purchasing decisions.
With Price Insights, you can see prices across merchants and whether prices are low or high based on historical values.
All of these features are rolling out in time for the holiday shopping season.
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