Smart tags — RFID (Radio Frequency Identification) and NFC (Near Field Communication) — are revolutionizing inventory management for mass-market adapters from Amazon, Zara, Uniqlo, Decathlon, and Walmart will bring the technology to their stores in 2022. Expanded.
But according to Ricardo Lobo, CEO of Beontag, a global label and smart tag solution provider, that was just the beginning.
In addition to the logistical benefits and cost savings implications of knowing exactly where inventory is in real-time, he sees the fast, frictionless self-checkout that stores like Uniqlo and Decathlon have introduced. are listed.
The technology also allows companies with networks of brick-and-mortar stores to compete with pure players in e-commerce as the stores become additional distribution centers.
Mobile phones with NFC readers have opened up possibilities for B2C applications — especially in the luxury sector, he added. “In the past, you could tag with NFC, but consumers didn’t have readers. Now anyone can access the information from their mobile phone.”
This has particularly interesting implications for the luxury industry. “In the luxury world, brands don’t care about checkouts,” he says. “For them, it’s about creating engagement and unique experiences.”
Created by Temera, Beontag’s IoT technology company, smart tags are already being deployed by luxury brands such as Alexander McQueen, Dolce & Gabbana and Bvlgari, and customers can sell them via their smartphones on both web2 and web3. Access later services and experiences.
“Brands are experimenting,” he said, adding that tags allow consumers to access on-chain digital certificates detailing a product’s lifecycle and the ability to transfer ownership for resale purposes. ‘s MCQ line and Dolce & Gabbana to make it accessible to buyers. A virtual web3 boutique offering dedicated services exclusively for clients.
Unlike information accessed via a QR code that can be easily photographed, embedded smart tags are unique to a particular product and require proximity and ownership for access.
Brazilian company Beontag, originally a manufacturer of self-adhesive labels, has now acquired a number of software companies and production facilities across Europe and has become part of some of the world’s largest fashion and consumer brands with digital RFID and It has become the second largest provider of NFC solutions. usa.
As announced today, Beontag (through its wholly owned subsidiary Tags Lux Sarl.) has secured a €120 million debt financing led by Deutsche Bank. This shows confidence in the growth of the market. “We’ve put together 11 companies in the last 2.5 years, each with its own set of liabilities,” says Lobo. “This funding will allow Beontag to consolidate all local debt into his one facility. We will use the surplus to build our software team.”
In the last 12 months, we have increased our headcount by 35%, focusing on new engineers and developers at our seven R&D centers in China, Finland, France and the United States. Working toward his 2030 ESG goals, more sustainable products include paper-based ECO RFID tags, Line RPET tags made with 30% recycled PET resin, and 50% recycled fiber. Includes CouchéPCR.
Today, operations span over 15 international facilities and are present in over 40 countries. Beontag is expected to hit $550 million in revenue in 2022, compared to his $400 million in 2021.