Like other retailers, Target has seen inflation change its business. Retailer stocks have fallen and earnings in the third quarter have been disappointing.
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Target, for example, is seen as a store for higher-income shoppers than Walmart, so in the wake of inflation, many shoppers switched from Target to Walmart to suit their needs. Shoppers are choosing to trade-in at cheaper retailers, brands and products, Walmart says shoppers with a household income of $100,000 or more are giving more of their wallets to Walmart. We look at how we see it spending and driving results,” said Tim Campbell, Director of Insights at CommerceIQ.
But how has this impacted Target shoppers? Check what is expected.
Excess inventory leads to big discounts
Overstocking has been a big problem for Target this year, but this is good news for consumers. If you’ve seen incredible deals, especially on holidays, it’s due to the excess inventory that retailers had. No, but Campbell says it will probably clear up next year. It’s likely to go away completely, so shoppers can expect to see cleaner stores with better merchandising.”
When it comes to lower prices, Campbell says consumers will still benefit from brands, especially Target, in 2023. Find great deals from all of Target’s 45 private label brands, including A New Day, Market Pantry, Cat & Jack, Room Essentials, Everspring, Good & Gather, up & up, and Universal Thread, to name a few. Please give me.
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don’t expect food discounts
Consumers are looking forward to seeing Target cut costs on clothing and electronics, but if you’re shopping for groceries, you won’t see many price cuts. , but you still need groceries. Target reports that 2022 food and beverage sales have outperformed all other spending categories.
Paper coupons are not always accepted
If you’ve been relying on coupons to shop at Target, we recommend switching to digital coupons only, as paper coupons become a little more difficult to use. Due to the recent increase in fraudulent coupons, Target now only accepts coupons that can be verified via barcode master file. Because of this, customers report paper coupons being declined more often than they used to.
Your best bet is to use a Target Coupon found in the Target app. Coupons are automatically activated and do not need to be checked against a database of barcodes.
Increased in-store displays Improved shopping experience
Despite the rising cost of goods, Target emphasized that it stands out among its competitors with its attractive in-store displays. “Despite the recessionary trend, Target continues to work on mods that upgrade the look and feel of the in-store experience. You will find opportunities.
Target expected to continue to appeal to high-income shoppers
As Campbell explained, targets serve customers within a specific income bracket. Surprisingly, the retailer has no plans to attempt to rebrand its appeals even after a sluggish year. For example, the company recently announced a partnership with UK retailer Marks & Spencer to sell a limited-time gourmet premium food and chocolate selection. It’s the kind of item that will continue to make Target stand out as the retailer wants to maintain its position as a store for higher-income shoppers, said technology industry analyst Jeff Kagan. He said he would survive if he could. “Targets want and need a strong economy and low inflation in order to thrive and grow as a whole. But they are more insulated from tough economic conditions. [lower income] shopper. “
Heading into 2023, use the Target app to keep an eye on your top sales, and expect clothing and electronics prices to stay low for a while.
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This article originally appeared on GOBankingRates.com: How Inflation Affects Target Shoppers in 2022?