Microsoft Bing is adding new annotations to shopping search results, including valid coupon codes on retailer websites.
Never miss an opportunity to save money when shopping online. Bing will tell you right away on her SERP if there are any coupons or promotions available.
In a blog post, Microsoft said:
“Have you ever wondered if you missed a coupon or special promotion when shopping online? Or maybe you missed a discount without even thinking it might be available? Bing now provides this information within shopping searches, without the need to install a browser extension or plugin (requires third-party cookies to be enabled) and within search results. Neatly nested annotations.”
Here’s an example of the new coupon annotations in Bing.
Image credit: screenshot from blogs.bing.com/search/, August 2022.Click on Annotation[コピーして移動]Simply click to continue shopping as usual. Coupons are automatically applied to purchases at checkout.
This feature is available in the US, UK, Canada, Australia, Germany, and France.
Other updates to annotations
Commentary on ethical choices
In another update to shopping search annotations, Bing is expanding its Ethical Choice label to more regions.
Bing displays Ethical Choice annotations to highlight eco-friendly, upcycled, or fair trade fashion choices.
Microsoft provides more information in a blog post.
“Ethical Choice Ratings, powered by the ethical fashion app Good On You®, are based on a brand’s impact on three spheres: people, the planet and animals. For more information, click the ethical choice annotation within the search results. please.”
Price history annotation
Microsoft reminds searchers that they recently made price history annotations available in Bing.
As shown in the example below, price history annotations can be used to determine if it is a good time to purchase a particular product.
Image credit: screenshot from blogs.bing.com/search/, August 2022.In this example, the price is stable and slightly lower than its high. That information lets you know you aren’t paying more than you should for your product.
On the other hand, you can put your purchase on hold if the price is higher than normal and has a history of movement.
These updates from Bing are certainly a welcome addition to search results when everyone can save money.
sauce: Bing
Featured image: mangpor2004/Shutterstock
