Ti Gon
A new art installation appears on East Nanjing Road.
A new art installation and lighting show was unveiled at Shanghai’s landmark Nanjing Road Pedestrian Street on Friday to celebrate the Chinese New Year, the Year of the Rabbit, which falls on January 22.
The installation entitled “Hope and Light” was set up in front of Shanghai New World and Shinsegae Daimaru Department Store on East Nanjing Road.
They contain a dozen glass columns filled with soft feathers. Every night, a light show begins as the fan raises and lowers its blades to the rhythm of the music and lights.
Customers can scan the installation with their mobile phones to make New Year wishes and donations using augmented reality technology.
According to the Huangpu district government, the installation marks the beginning of the mall’s annual New Year’s retail festival, which aims to bring back customers as China optimizes its COVID-19 control policies.
Ti Gon
Nanjing Road Pedestrian Street sees more and more customers.
Pedestrian Street has collaborated with the Shanghai Museum to jointly present a rabbit-themed canvas and paper bag. Get a limited shopping bag as a gift at shops and restaurants along the road.
Recognized as China’s number one commercial street, this pedestrian street offers 30,000 shopping coupons worth RMB 4.5 million (US$655,650).
15,000 coupons worth 100 yuan were sold at 50 yuan, and another 15,000 coupons were sold at 200 yuan for 150 yuan, all sold out within minutes of being on sale. Shopping center across the road.
A senior official of the company said, “Shopping promotions and coupons have helped rekindle the vitality and confidence of Nanjing Road.
Popular commercial streets are considered a barometer of Shanghai’s commercial prosperity. Since the outbreak of the COVID-19 pandemic, he has launched several promotional campaigns and issued shopping his coupons to win back customers.
