New York, January 23, 2023–(BUSINESS WIRE)–Pardon My Flo is a line of clothing, accessories and chic home décor created especially for women who are proud of their hair and heritage. The luxury lifestyle brand will debut its first hair care line exclusively at Walmart on February 13, 2023. .
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Meet Dana Bly, the founder of Pardon My Fro. (Photo: Business Wire)
Founded by entrepreneur and self-taught graphic designer Dana Bly, the six SKU collection of refreshing, clean-scented hair products are developed and formulated for hair types up to the 4Cs. The package color is Ms. Bly’s signature bright green, and each item features Ms. Bly’s original and funky illustrations.
“We are so excited to share Pardon My Flo with Walmart customers,” said Dana Bly. “Hair is a big part of black culture and this line addresses the unique needs a woman of color has when it comes to grooming and styling her hair,” she continues.
Hair & Scalp Oil ($17.) stimulates and nourishes the scalp with a blend of almond, avocado and jojoba oils. Edge Boss ($15.) contains biotin, a vitamin B7 known to control, hold and smooth hair and stimulate keratin production in hair. Curl Enhancer Cream ($15.) is a blend of shea butter, aloe leaf juice and castor oil to cleanse, regenerate and refresh. Moisturizing Hair Milk ($15.) protects, softens and prevents hair damage. It also contains jojoba and argan oils, rich in oxidants and several vitamins and minerals. Detangler Leave-In Conditioner ($15) helps detangle, condition, protect and lock in moisture while being lightweight. It nourishes, prevents frizz and nourishes curls to form the perfect masterpiece.
Pardon My Fro is one of five beauty brands selected to participate. Walmart Start Accelerator Programprovides opportunities for small beauty brands with high growth potential to open in Walmart stores and walmart.com. You can receive support from Connect, activation support.
“Walmart Start is focused on finding the next innovative brand and setting it up for success,” said Clayton Kuiper, Walmart’s vice president of beauty merchandising. “We are thrilled to bring Pardon My Flo to our customers, filling a key gap in the market with a comprehensive hair care line.”
Founded in 2010, Pardon My Fro aims to empower women to uplift each other and to inspire girls and other entrepreneurs to capture the vibrant moments of everyday life and the dynamics of natural hair movement. captures the style. Dana Bly weaves these stories and snapshots in a fun and meaningful way. Today, Pardon My Fro is her HSN’s best-selling African-American brand.
“Pardon My Fro is about bringing out your truest self,” says Dana. “And by launching hair care products at Walmart, we are able to reach a wider audience with that mission.”
For more information on Dana Bly and Pardon My Fro, visit pardonmyfro.com.
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