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Founded by entrepreneur Dana Bly, a six SKU collection of clean scented hair products developed and formulated for hair types up to the 4C’s. The package color is bright green, which is Bly’s signature, and each item has her original and funky illustration.
“We are so excited to share Pardon My Flo with Walmart customers,” commented Dana Bly. “Hair is a big part of black culture and this line addresses the unique needs a woman of color has when it comes to grooming and styling her hair,” she said.
product
- Hair & Scalp Oil ($17) stimulates and nourishes the scalp with a blend of almond, avocado and jojoba oils.
- Edge Boss ($15) contains biotin, a vitamin B7 known to control, hold and smooth hair and stimulate keratin production in hair.
- Curl Enhancer Cream ($15) is a blend of shea butter, aloe leaf juice and castor oil to cleanse, regenerate and refresh.
- Moisturizing Hair Milk ($15) protects, softens and prevents damage. It also contains jojoba and argan oils, rich in oxidants and several vitamins and minerals.
- Detangler Leave-In Conditioner ($15) helps detangle, condition, protect, and lock in moisture while remaining lightweight.
- Volumizing Mousse ($15) volumizes, soothes, hydrates, de-frizzes and nourishes curls.
Support from Walmart
Pardon My Fro was one of five beauty brands selected to participate in the Walmart Start Accelerator Program. The program gives small beauty brands with high growth potential the opportunity to open stores in Walmart stores and online. Additionally, attendees will receive her one-on-one sessions with a brand management consultant, a series of virtual classes, support from Walmart Connect, and activation support.
“Walmart Start is focused on finding the next innovative brand and setting it up for success,” said Clayton Kuiper, Walmart’s vice president of beauty merchandising. “We are thrilled to bring Pardon My Flo to our customers, filling a key gap in the market with a comprehensive hair care line.”
“Pardon My Flo represents bringing out your natural self,” Bly said. “And by launching hair care products at Walmart, we are able to reach a wider audience with that mission.”
related news
Last year, Range Beauty became the first black woman-owned makeup brand to land a deal on ABC’s show. shark tank.
