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Consumers are becoming more and more savvy and want retailers to meet their needs if they have to pay an inflationary price. They’re looking for more shopping options, and if the grocery store doesn’t meet their expectations, they’re putting their money elsewhere. Advises businesses after research shows retailers rate themselves higher than their customers when it comes to how satisfied they are.
Some of the data highlighted from the company’s ongoing research launched in April focused on how the deal affects where people shop and what they buy. 31% of consumers prefer coupons delivered in the mail or newspaper, 25% prefer print circulars delivered in the mail or newspaper, and 25% prefer online coupons or discounts.
Grocery stores scored much higher than consumers when surveyed about having printed store flyers delivered to their homes that customers can rely on to plan their shopping trips. It was shown that 81% of grocery stores offer printed flyers, whereas only 50% of consumers admit to having received them. Similarly, create a shopping list with interactive digital his flyers. 81% of grocery stores say they offer digital flyers. 48% of consumers say their grocery stores actually offer them.
“Consumers want enhanced experiences and tools that make planning, shopping and living easier. We listen to our customers and meet their expectations.”
When it comes to technology, grocers also rate themselves higher than consumers when it comes to using technology. 85% of grocers say they use the latest technology, and 56% of consumers agree.
Joe Lampertius, President of ChaseDesign|JGA, said: Tech trends are forcing brands and retailers to rethink how to re-engage shoppers and where to invest for new growth, according to his October survey from the category growth design firm. was shown. Additionally, marketers should focus on connecting technology with shopper needs and making interactions easy and fun, the company said.
Other notable Vericast stats include: His 59% of consumers are shopping closer to home due to higher gas prices. And 56% of consumers shop at fewer retailers to avoid driving to multiple stores. “Grocery stores with gas stations can help by promoting the location as a one-stop-shop destination,” the company said.