Birmingham, Alabama (WBRC) – Amazon’s charity program Amazon Smile ends on February 20.
When a shopper purchased an item from a specific link, Amazon donated 0.5% to the charity of the user’s choice.
Learning Tree is one of over a million charities that users can purchase. Learning Tree’s resource development coordinator, Erica Brown, said it wasn’t necessarily a monetary donation, but a shopper’s idea.
“Over the years, it’s added up. It might not be a lot in a quarter, but it’s added up over the years. That’s been great. Over the years people We know that has been shopping for us,” Brown said.
Amazon has announced that it is ending the program because it is not growing to generate the impact it expected. Brown said small donations over time have helped provide basic needs, such as food and hygiene items, to residential facilities.
“It’s enough to donate a set of sheets for a child or donate something a child doesn’t have. Others may then take it for granted.”
The nonprofit will celebrate its 40th anniversary in 2023 with a variety of fundraising events. Brown hopes that the increased ticket sales and donations will help Amazon Smile fill the gaps it previously filled.
Learning Tree will also create an Amazon Wish List for online purchase of items to be delivered to the facility.
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