You won’t find a sale at TJ’s. It’s not their style. Instead, Trader Joe’s strives to provide customers with the best-tasting products (each product goes through a rigorous tasting panel before hitting TJ’s shelves) at the lowest possible prices. These savings come not only from private branding, bulk price negotiations, and evasive shelving fees from manufacturers, but also from not wasting tons of money on advertising and sales. In the website’s FAQ section, TJ’s is full of anti-sales energy, stating that “‘sales’ is a four-letter word.” This means no membership cards, in-store specials, member perks, or Trader Joe’s his coupons. So how can you save money? Well, Trader Joe’s would argue that the daily prices are so low that it’s unthinkable to even worry about non-existent sales, but there’s one loophole he can take a little forward. It’s a manufacturer’s coupon.
While the majority of Trader Joe’s products are private label (Kiplinger reports 80% are private label), The Krazy Coupon Lady says: Kitchen also says that if he can get his hands on coupons for manufacturers of branded products other than Trader Joe’s, he can host his very own private party in a country where they don’t sell them.