Everyone has a grocery store they go to. Whether it’s discounted prices or a wide selection of products, there are some grocery stores that garner more loyalty than others. It became clear where the customer’s trust lies.
On January 4, marketing research firm BrandSpark International released the results of its fifth annual list of America’s Most Trusted Grocery Retailers. Windsight Grocery Business When NewsweekRetailers were categorized by store format, geographic region, and 36 key attributes such as affordability, loyalty program benefits, and easy checkout experience.
BrandSpark surveyed over 10,000 U.S. shoppers for the most trusted food retailers and found that Walmart took the crown as the most trusted traditional grocery store. He was followed by Kroger, Publix and Safeway, with HEB and ShopRite in his fifth spot.
In addition to being the number one traditional grocery store, Walmart topped several category attributes, including affordability, in-store health and safety measures, in-store pharmacy service, and curbside pickup. In addition, large-scale retailers ranked highest for beauty products, household products, household care products, over-the-counter health products, pet food and treats, and new product offerings.
BrandSpark looked at discount stores and small grocery stores and identified Aldi as the winner.
BrandSpark Most Trusted Awards AVP Adam Bellisario said in a press release: “Both brands not only have a very strong presence, but they also offer consumers attractive private-his-brand options with higher value than domestic brands. It is very attractive to consumers whose budgets continue to be stretched.”
This isn’t the first time Walmart and Aldi have taken the lead. In 2022, Walmart will be the most trusted grocery retailer Aldi has been named d’s Most Trusted Retailer.iscount grocery store and small grocery store, again.
In terms of affordability, HEB and Aldi followed Walmart, with HEB, Walmart, and Kroger ranking highest in the store-brand/private-label category. HEB, ShopRite and Kroger, meanwhile, took the top spot in fresh food delivery.
Brianna is an editorial assistant for Eat This, Not That! She attended Ithaca College and graduated with a degree in Journalism and a minor in Communication Studies.Read more about Brianna