Streaming stick maker Roku has announced it is entering the TV game with two lines of Roku branded TVs. The new model will complement the set of third parties currently licensing Roku smart TV interfaces, and the company’s move to hardware manufacturing after the arrival of Roku-branded soundbars and wireless speakers in 2021 and 2022. It’s the logical next step in expansion.
The two upcoming Roku TV lineups are the Select and Plus series, the latter offering local dimming LED backlighting. There are 11 models with screen sizes ranging from 24 inches to 75 inches. Details about screen resolutions and HDR support were not disclosed in the press release the company issued at the start of the release. CES 2023all models are said to ship in the spring.
The main difference between Select TV and Plus TV is that the latter series includes the Roku Voice Remote Pro feature that allows for hands-free voice commands. Some models, meanwhile, come with a standard Roku Voice Remote with a built-in mic that offers push-to-talk control.
Roku’s release also mentions a new set of Roku TV wireless soundbars that will integrate with other Roku wireless speakers, with a shipping date of Spring 2023.
OLED Roku TV Reference Design
In addition to the new TVs and soundbars, Roku has announced the availability of premium OLED reference designs that the company’s partners can use as the basis for future Roku-branded OLED TVs. His Roku-branded OLED set wasn’t unveiled at CES, but the news points to a cheap OLED Roku TV from a third-party manufacturer that could make his debut in 2023 or late 2024. increase.
Analysis: Roku TV was inevitable, but Roku OLED TV is a welcome surprise
Roku Products Always best streaming deviceand a model such as streaming stick 4k It remains a popular option due to its combination of low cost and desirable features such as Dolby Vision HDR support.
However, the streaming hardware market has become very competitive, with companies such as Amazon selling the Fire TV Stick 4K Max competing well with Roku on features and price. Even Apple has lowered the price of its latest generation Apple TV 4K To the point where someone buying a Roku streamer might consider Apple’s hardware instead.
At the same time, the Roku interface used by TV brands such as TCL and Hisense is also winning a lot of competition from Google TV, Amazon Fire TV and others. TiboClearly, Roku needs to diversify to stay competitive, and home entertainment hardware is the answer. Roku branded soundbars, wireless speakers, subwoofers and even smart home device The Roku branded TVs currently on the market were inevitable.
The upside for viewers here is that Roku hardware has traditionally been affordable, and the company’s upcoming TVs at over $999 for the 75-inch model will follow suit. , also brings stiff competition from Amazon’s own Fire TV. Looking forward to hearing more about the new Roku TVs, especially his OLED models in the future. best OLED tv.