As inflation continues to drive up the price of commodities, many households are turning to coupon stacking to combat high costs. Not familiar with how coupon stacking works? Follow the GOBankingRates Primer to learn how to get started with coupon stacking.
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What is coupon stacking and how does it work?
Sean Turner, CTO and co-founder of Swiftly, describes coupon stacking as a method of applying, or stacking, multiple coupons to a single product.
Shoppers can combine non-identical coupons, such as one manufacturer coupon and one store coupon, when purchasing an item. This allows shoppers to get bigger discounts when purchasing a single product in the same transaction. Essentially, if you practice coupon stacking, you can redeem multiple coupons for a single item, resulting in significant savings.
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Coupon Stacking Dos and Don’ts
Coupon stacking allows savvy shoppers to redeem multiple coupons on a single purchase. However, it’s important to note that digital coupons don’t count toward additional savings.
Rob Weisberg, senior vice president of CLTV and new verticals at Inmar Intelligence, said most retailers and manufacturers would not allow a mix of both digital and paper coupons.
Weisberg said what shoppers can do is redeem coupons for items that are already on sale. For example, if an item in your store is on sale or at a clearance price, you can layer a manufacturer’s coupon on top of your store’s coupon for a double discount. By layering these coupons on sale-priced items, a shopper can often buy the item for less than $1 he or she can get the item for free.
Why should I practice stacking coupons?
DealNews.com consumer analyst Julie Ramhold recommends using coupon stacking for the following reasons:
shoppers save more money
While this is an obvious benefit, practicing coupon stacking can help shoppers save more money while shopping.
“Being able to stack coupons means that savings can be stacked, which means you can save more money on your entire purchase,” says Ramhold.
Rumhold says you may have to make more purchases to increase your savings, but as long as the savings are worth it in the end, it could be a good deal for your whole family. I have.
Stock up for less
Stacking coupons allows shoppers to stock up on everything from apparel to non-perishable pantry essentials for less.
“It can be expensive to stock up on various supplies, but stacking coupons on top of sales that are already going on can make it cheaper in the long run,” said Ramhold. .
Coupons provide value for retailers
Retailers also benefit from frequent coupon use, as shoppers maximize savings by stacking coupons.
“Coupons not only help bring in new customers and raise brand awareness of a particular product to perhaps new audiences, but they also help increase loyalty among existing customers. increased revenue per customer,” Turner said.
Shoppers return to pre-inflation prices with coupons
“Inflation is pushing the prices of essentials and commodities to unprecedented heights,” said Turner, adding that the value of coupons redeemed has risen more than 30% compared to the same period last year.
Coupons allow shoppers to bring current prices down to pre-inflation levels in some cases. This is especially true for shoppers who pile up coupons and sales, says Rumhold. Cost-conscious households who successfully stack coupons can offset price increases and stay on budget. Likewise, it is very important for brands and retailers to pay attention to these trends. In doing so, retailers can maintain or grow market share with today’s price-sensitive consumers and maintain customer loyalty, Weisberg said.
Does your store accept coupons?
Before you start your coupon-stacking journey, Ramhold recommends checking into your local supermarket, drugstore, or retailer to learn more about their coupon redemption policies.
“Some stores don’t accept coupons or accept multiple coupons on a purchase, while others allow you to stack the same coupon multiple times to save more money,” Ramhold said. “Before you spend the time and energy to redeem a coupon at a particular store, it’s best to read the coupon redemption policy carefully.”
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This article originally appeared on GOBankingRates.com: What is coupon stacking — and why should you do it?
